Professional Search Engine Optimization with PHP: A Developer's Guide to SEO

by Cristian Darie; Jaimie Sirovich

• ISBN13: 9780470168905
• ISBN10: 0470168900
• Copyright: 2007-07-01
• Publisher: Wrox

Summary

Maybe you're a great programmer or IT professional, but marketing isn't your thing. Or perhaps you're a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

Table of Contents

Acknowledgments

Introduction

You : Programmer and Search Engine Marketer

A Primer in Basic SEO

Provocative SE-Friendly URLs

Content Relocation and HTTP Status Codes

Duplicate Content

SE -Friendly HTML and JavaScript

Web Feeds and Social Bookmarking

Black Hat SEO

Sitemaps

Link Bait

Cloaking , Geo-Targeting, and IP Delivery

Foreign Language SEO

Coping with Technical Issues

Case Study: Building an E-Commerce Store

Site Clinic: So You Have a Web Site?

WordPress : Creating an SE-Friendly Blog

Simple Regular Expressions

Glossary

Index

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