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9780415098281

Profiles in Small Business: A Competitive Strategy Approach

by ;
  • ISBN13:

    9780415098281

  • ISBN10:

    0415098289

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 1994-01-27
  • Publisher: Routledge

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Summary

Profiles in Small Businessconsiders how small firms achieve competitive advantages in the marketplace. Using rich primary source data, the book presents seventeen detailed profiles on diverse small businesses within a three year time frame. Each profile shows how an entrepreneur has tried to achieve a competitive advantage in the marketplace by fighting against the forces of extended rivalry: market competitors, buyers, suppliers, substitutes and potential entrants. The book also discusses reasons for cash flow problems and difficulties associated with excessive "gearing." The book offers a rigorous, non-technical treatment with tables and schemes illustrating the text. The authors bring insights from managerial economics, industrial organization and small firm consulting. They apply a common framework in all the examples and keep their analysis well grounded in the reality of small business existence. The book is a companion volume toSmall Business Enterprise,alsopublished by Routledge.

Table of Contents

Prefacep. xi
Introductionp. 1
The Small Business Enterprisep. 3
Case Profilesp. 25
Low Market Concentrationp. 27
Medium Market Concentrationp. 66
High Market Concentrationp. 102
Comparative Analysisp. 119
Competitive Forcesp. 121
Competitive and Defensive Strategiesp. 141
Financial Considerations of Competitive Advantagep. 163
Conclusionp. 179
A Grounded View of Small Businessp. 181
Appendixp. 187
Appendixp. 189
Notesp. 196
Referencesp. 204
Indexp. 208
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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