Profitable Menu Planning

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  • Edition: 4th
  • Format: Hardcover
  • Copyright: 2007-12-29
  • Publisher: Pearson

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Exceptionallythorough, this volume offers single-volumecoverage of ALL aspects of menu planning. Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.

Table of Contents

Know Your Customer
Know Your Restaurant
Pricing the Menu
Menu Analysis
Menu Content
Truth in Menu
Menu Layout and Printing
Menus, Restaurants and Marketing
Quick Service Menus
Family Style Restaurant Menus
Theme-Ethnic and Fine Dining Menus
Banquet/Show Menus
Cafeteria and Cycle Menus
The Menu as a Management Tool
Descriptive Wording for Menus
Nutritional Labeling Laws
Foreign Wording for Menus
Table of Contents provided by Ingram. All Rights Reserved.

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