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9780972051613

Projective Techniques for Social Science and Business Research

by ;
  • ISBN13:

    9780972051613

  • ISBN10:

    0972051619

  • Format: Paperback
  • Copyright: 2008-03-20
  • Publisher: Southshore Pr
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List Price: $32.95

Summary

Projective techniques have been used for social, business and behavioral research for more than half a century. This is the first book to explain how these techniques have been, and should be, used in research settings. This book provides historical information about the development of projective methods, discussions of their underlying theories, instruction for methodological applications, and a framework for future research with projective techniques.

Author Biography

Lawrence Soley is the Colnik Professor of Communication in the J. William and Mary Diedrich College of Communications, Marquette University. Aaron Lee Smith is an instructor and researcher in the J. William and Mary Diedrich College of Communications, Marquette University.

Supplemental Materials

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