Public Broadcasting and the Public Interest

by Peterson; Paul E

• ISBN13: 9780765609915
• ISBN10: 0765609916
• Format: Nonspecific Binding
• Copyright: 2002-10-31
• Publisher: Routledge

Summary

As federal funding for public broadcasting wanes and support from corporations and an elite group of viewers and listeners rises, public broadcasting's role as vox populi has come under threat. This volume, featuring contributions from key scholars representing a variety of disciplines, examines the crisis facing public broadcasting today by analyzing the institution's development, its present-day operation, and its prospects for the future. Covering everything from globalization and the rise of the Internet to key issues such as race and class to specific subjects such as advertising, public access, and grassroots radio, Public Broadcasting and the Public Interest provides a fresh and original look at a key component of our mass media. Book jacket.

Table of Contents

List of Tables and Figures	vii
Series Foreword	ix
Michael Keith
Foreword	xi
Dan Schiller
Acknowledgments	xiii
Introduction	xv
Part I. Defining the Public Media Terrain
Introduction	3	(7)
B. Lee Artz
Public Broadcasting: Past, Present, and Future	10	(15)
Robert W. McChesney
Brand New World? Globalization, Cyberspace, and the Politics of Convergence	25	(16)
Vincent Mosco
The PBS Brand and the Merchandising of Public Service	41	(11)
William Hoynes
The FCC and the Public Interest: A Selective Critique of U.S. Telecommunications Policy-Making	52	(10)
Robert K. Avery
Alan G. Stavitsky
Pacifica Radio's Crisis of Containment	62	(9)
Matthew Lasar
Part II. Critical Dimensions
Introduction	71	(6)
Eric E. Peterson
The Public and Its Problems: Race, Class, and Media Access	77	(8)
B. Lee Artz
Advertising on Public Television: A Look at PBS	85	(10)
Judi Puritz Cook
Should One Size Fit All Audiences? A Study of KUOP	95	(15)
Mary E. Hurley
DBS and the Public Interest Opportunity in Satellite Television	110	(17)
Steve Pierce
Making Money and Serving the Public Interest: Public Broadcasting Can and Should Do Both	127	(14)
Gary P. Poon
Part III. Global Perspectives
Introduction	141	(6)
Michael P. McCauley
The CBC and the Public Interest: Maintaining the Mission in an Era of Media Concentration	147	(11)
Ira Basen
Public Broadcasting, the Information Society, and the Internet: A Paradigm Shift?	158	(17)
Amit M. Schejter
Between Globalization and Democratization: Governmental Public Broadcasting in Africa	175	(17)
Lyombe S. Eko
Canadians Connected and Unplugged: Public Access to the Internet and the Digital Divide	192	(15)
Vanda Rideout
Part IV. Where Do We Go from Here: Civic Space, Cyber Market, Public Trust, or Grassroots Alternatives?
Introduction	207	(8)
DeeDee Halleck
Social Capital, Civic Space, and the Digital Revolution: Emerging Strategies for Public Broadcasting	215	(11)
Barry Dornfeld
Resisting the Market Model of the Information Highway	226	(12)
Sandra Smeltzer
Leslie Regan Shade
Public Television in the Digital Age: Town Hall or Cyber Mall?	238	(14)
Jerold M. Starr
The Grassroots Radio Movement in the United States	252	(13)
Marty Durlin
Cathy Melio
Microradio: A Tool for Community Empowerment	265	(12)
Andrea Cano
About the Editors and Contributors	277	(2)
Index	279