Public Health in Action: Practicing in the Real World

by Carney, Jan Kirk

• ISBN13: 9780763734473
• ISBN10: 0763734470
• Edition: 1st
• Format: Paperback
• Copyright: 2006-03-09
• Publisher: Jones & Bartlett Learning

Summary

This is the first book that looks at public health, as much art as science. The author draws on real examples with a behind the scenes” look at the strategy and action that must be undertaken to make public health really work.

Table of Contents

Contributors	vii
Preface	viii
Part One Fundamentals
Chapter 1 How Do You Know if You Have Succeeded?	1	(6)
Chapter 2 Act Swiftly to Protect the Public's Health	7	(4)
Chapter 3 Know How Your House Is Built	11	(4)
Chapter 4 You Must Earn Credibility	15	(3)
Chapter 5 Fighting HIV and AIDS—Finding Community Leaders in Public Health	18	(3)
Peter D. Galbraith
Chapter 6 How Do You Know If a Population Is Healthy?	21	(3)
Chapter 7 Be a Guest in Their Home	24	(4)
Chapter 8 How Do You Keep the Balls in the Air?	28	(4)
Chapter 9 Strike While the Iron Is Hot	32	(3)
Chapter 10 Respect the Unwritten Rules	35	(5)
Chapter 11 Always Stay on the High Road	40	(3)
Chapter 12 Have a Code of Ethics	43	(4)
Chapter 13 You Must Be Ready for Anything	47	(4)
Chapter 14 Don't End Up in the Recycling Bin—Communicating Health Information	51	(3)
Chapter 15 The Press Is Not Your Enemy or Your Friend	54	(3)
Chapter 16 When You Think You Have Seen It All, Look Again	57	(2)
Chapter 17 If the Public Doesn't Understand It, It Won't Happen	59	(5)
Chapter 18 Listen to the Children	64	(5)
Part Two Issues
Chapter 19 Anthrax and Airplanes	69	(5)
Chapter 20 The Stinky Tubing Saga	74	(6)
Chapter 21 Is There a Doctor in the County?	80	(4)
Chapter 22 Regulating Nursing Homes: Community Health, Individual Health, and Public Resources in an Uneasy Balance	84	(5)
Patricia A. Nolan
Chapter 23 Clorox and Cooling Towers	89	(8)
Chapter 24 Breaking Down Barriers to Health Insuring the Children	97	(6)
Chapter 25 Knowledge Is Power—Preventing Breast Cancer Deaths	103	(6)
Chapter 26 The Great Tobacco Wars: Part 1—Changing Our Culture Around Tobacco Use	109	(7)
Chapter 27 The Great Tobacco Wars: Part 2—How We Nearly Lost Our Footing	116	(9)
Chapter 28 Rabies—Preventing Public Fatigue about a Fatal Illness	125	(5)
Chapter 29 Bug Spray and Birdbaths—West Nile Virus	130	(6)
Chapter 30 Investigating Cancer Clusters—Stepping Out from Behind the Podium	136	(5)
Chapter 31 Timing Is Everything—Tattooing and Body Piercing	141	(4)
Chapter 32 Calling in Extra Help—Diarrhea on a Dairy Farm	145	(4)
Chapter 33 Restoring Public Confidence—Strengthening the Board of Medical Pratice	149	(8)
Part Three Strategies
Chapter 34 Let the Data Speak for Itself	157	(4)
Chapter 35 The Devil Team	161	(2)
Chapter 36 The Ten Minute Rule	163	(4)
Margaret A. Moran
Chapter 37 When People are Angry with You or Your Department, Invite Them In	167	(3)
Chapter 38 Preventing Childhood Lead Poisoning Using a Public Health Approach	170	(9)
Chapter 39 Sometimes the Toughest Battles Are on the Inside: Assessing and Managing Environmental Risks	179	(5)
Chapter 40 House Calls in Public Health	184	(3)
Chapter 41 Remember the "Public" in Public Health Distributing KI	187	(3)
Chapter 42 Mercury—You Can Still Protect the Public When There are Things You Can't Control	190	(5)
Chapter 43 Data Has No Constituency, or Does It?	195	(6)
Chapter 44 Be There	201	(4)
Chapter 45 Controversy Is an Opportunity to Focus Your Message	205	(3)
Chapter 46 Find New Ways to Involve the Public	208	(7)
Chapter 47 Don't Just Preach to the Choir	215	(4)
Chapter 48 Walking the Extra Mile for Children's Health—Door-to-Door Lead Screening	219	(3)
Chapter 49 Pertussis—If You Look, You Will Find It	222	(7)
Chapter 50 A Vision for Health Planning	229	(8)
Part Four Challenges
Chapter 51 Outcomes Are the Bottom Line for Public Health	237	(5)
Chapter 52 We Must Always Be Prepared	242	(4)
Chapter 53 Make Partnerships How You Do Business Preventive Health Care for Children and Adolescents	246	(4)
Chapter 54 It Will Take All of Us to Keep the Public Healthy	250	(5)
Chapter 55 PR (Public Relations) Is Not the Same as PH (Public Health)	255	(3)
Chapter 56 Consider Every Day an Adventure	258	(3)
Chapter 57 Skate to Where the Puck Will Be	261	(5)
Chapter 58 Two Words—Public Health	266	(3)
Index	269