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9780810820210

Public Library Users and Uses A Market Research Handbook

by ;
  • ISBN13:

    9780810820210

  • ISBN10:

    0810820218

  • Format: Hardcover
  • Copyright: 1990-11-01
  • Publisher: Scarecrow Press
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List Price: $128.00

Summary

This in-depth analysis of some 8,000 users sampled at a number of public libraries offers explanations and insights into the ways people use libraries in their local communities. This is an important book because it is a start in applying market segmentation to library users. --LIBRARY JOURNAL

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