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9781403476548

Public Relations

by
  • ISBN13:

    9781403476548

  • ISBN10:

    1403476543

  • Format: Hardcover
  • Copyright: 2005-10-30
  • Publisher: Heinemann/Raintree
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List Price: $32.00

Summary

This book explains what public relations is, who undertakes it, what methods it uses and to what effect. Using real life case studies it shows how PR can be used to benefit society.

Table of Contents

Introductionp. 4
What Is Public Relations?p. 6
The Business of PRp. 10
People Who Work in PRp. 14
Who Uses PR & Why?p. 18
Better Than Advertising?p. 24
Creating Public Confidencep. 28
How a PR Campaign Is Createdp. 34
PR, Propaganda, Manipulation, & Deceitp. 38
Detecting the Hidden Hand of PRp. 54
Glossaryp. 60
Further Informationp. 62
Indexp. 63
Table of Contents provided by Ingram. All Rights Reserved.

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