Public Relations and the Making of Modern Britain Stephen Tallents and the Birth of a Progressive Media Profession

by Anthony, Scott

• ISBN13: 9780719084577
• ISBN10: 0719084571
• Format: Hardcover
• Copyright: 2012-05-01
• Publisher: MANCHESTER UNIVERSITY PRESS

Summary

Public relations was established in Britain by a group of liberal intellectuals in the aftermath of the slump. Central to the startling story of Britain's early public relations pioneers is Sir Stephen Tallents, the inaugural President of the Institute of Public Relations. Tallents was a public sector svengali who lent his patronage to John Grierson's documentary film movement, the BBC Overseas Service, the development of Listener Research and the staging of the Festival of Britain. A brilliant portrait of how the social, economic and media revolutions of early twentieth century reshaped national life, Public relations and the making of modern Britain reveals a country struggling to cope with austerity and crisis that is at once very different from, and yet surprisingly similar to, our own. This volume includes the first reprint of Tallents' influential 'The projection of England' for over fifty years, and will interest students and scholars of media studies and modern British culture, history and politics.

Author Biography

Scott Anthony is a Leverhulme Fellow at the University of Cambridge

Table of Contents

Acknowledgements * List of illustrations * After the Great War: The origin of public relations * Beginnings: The Empire Marketing Board, 1926–33 * The projection of England and documentary cinema * A triumph of public relations: The GPO, 1933–35 *  The limits of public relations The BBC and The Ministry of Information * Rebuilding the nation: The Festival of Britain and the formation of the Institute of Public Relations * Conclusion * Notes * Appendix: *The projection of England* by Sir Stephen Tallents * Bibliography * Index