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About This Book
Public Relations Practices by Allen H. Center, Patrick Jackson, and Stacey Smith is a comprehensive textbook designed for undergraduate marketing and public relations courses. This book has been a go-to resource for students and educators alike, offering practical case studies and managerial insights into the principles and applications of effective two-way communications.
Who Uses It?
Primarily, this book is used by students and instructors in public relations and marketing courses at the college and university levels. It's also a valuable resource for current and aspiring industry professionals looking to develop their skills in public relations practices.
History and Editions
The 8th edition of Public Relations Practices has been updated to address user feedback, incorporating the latest research and discussions on effective communication strategies. This edition includes detailed case studies and problems that help future practitioners develop agility in the principles and applications of public relations.
Author and Other Works
Allen H. Center, Patrick Jackson, and Stacey Smith are the authors of Public Relations Practices. Allen Center is known for his expertise in public relations management, while Patrick Jackson brings his experience in marketing and communication to the text. Stacey Smith contributes her insights into the practical aspects of public relations.
Key Features
- Comprehensive Case Studies: The book presents timeless case studies that help students develop practical skills in public relations.
- Managerial Insights: It offers managerial insights into the principles and applications of effective two-way communications.
- Practical Content: The text provides practical content that is useful for both students and industry professionals.
- Updated Research: The 8th edition includes updates based on the latest research in public relations.
Detailed Information
ISBNs and Formats
- Paperback: ISBN-13: 9780133127645
- eTextbook: ISBN-13: 9780133127652
- Loose-leaf: ISBN-13: 9780133127669
- Rental Options: Various rental durations available from different retailers
Publication Details
- Publisher: Pearson
- Publication Date: December 29, 2012
- Number of Pages: 288
- Language: English
Other Editions and Formats
- 7th Edition: Available through Pearson and other retailers
- Related ISBNs:
- 9780133127652 (eTextbook)
- 9780133127669 (Loose-leaf)
- 0133127650 (Paperback)
- 0133127668 (Loose-leaf)
This detailed information section provides a quick reference for all the available formats and sources for Public Relations Practices, making it easier to find and access the book in the preferred format.
