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5% off 1 book, 7% off 2 books, 10% off 3+ books

Public Relations: The Profession and the Practice with Free "Interviews with Public Relations Professionals" Student CD-ROM and PowerWeb

by Lattimore, Dan L.; Baskin, Otis W.; Heimen, Suzette T.; Toth, Elizabeth L.; Van Leuven, James K.

ISBN13: 9780072935318
ISBN10: 0072935316
Edition: 1st
Format: Paperback
Copyright: 2003-10-10
Publisher: McGraw-Hill Humanities/Social Sciences/Languages

Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
1. Public Relations: The Profession and the Practice with Free Interviews with Public Relations Professionals Student CD-ROM and PowerWeb > ISBN13: 9780072935318

List Price: $139.20

Part I: THE PROFESSION

Chapter 1. Nature of Public Relations

Chapter 2. History of Public Relations

Chapter 3. A Theoretical Basis for Public Relations

Chapter 4. Ethics, Legal Environment and Professionalism

Part II: THE PROCESS

Chapter 5. Research: Understanding Public Opinion

Chapter 6. Strategic Planning

Chapter 7. Implementing Action and Communication

Chapter 8. Evaluating Public Relations Effectiveness

Part III: PUBLIC RELATIONS: THE PUBLICS

Chapter 9. Media Relations

Chapter 10. Employee Communication

Chapter 11. Community Relations

Chapter 12. Consumer Relations and Marketing

Chapter 13. Financial Relations

Chapter 14. Public Affairs and Relations in Government

Chapter 15. Nonprofit Public Relations

Chapter 16. Corporate Public Relations

Chapter 17. Emerging Trends

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.