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Public Relations: The Profession and the Practice with Free "Interviews with Public Relations Professionals" Student CD-ROM and PowerWeb

by Lattimore, Dan L.; Baskin, Otis W.; Heimen, Suzette T.; Toth, Elizabeth L.; Van Leuven, James K.

ISBN13:
9780072935318
ISBN10:
0072935316
Edition: 1st
Format: Paperback
Copyright: 2003-10-10
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
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Public Relations: The Profession and the Practice with Free Interviews with Public Relations Professionals Student CD-ROM and PowerWeb > ISBN13: 9780072935318

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Part I: THE PROFESSION

Chapter 1. Nature of Public Relations

Chapter 2. History of Public Relations

Chapter 3. A Theoretical Basis for Public Relations

Chapter 4. Ethics, Legal Environment and Professionalism

Part II: THE PROCESS

Chapter 5. Research: Understanding Public Opinion

Chapter 6. Strategic Planning

Chapter 7. Implementing Action and Communication

Chapter 8. Evaluating Public Relations Effectiveness

Part III: PUBLIC RELATIONS: THE PUBLICS

Chapter 9. Media Relations

Chapter 10. Employee Communication

Chapter 11. Community Relations

Chapter 12. Consumer Relations and Marketing

Chapter 13. Financial Relations

Chapter 14. Public Affairs and Relations in Government

Chapter 15. Nonprofit Public Relations

Chapter 16. Corporate Public Relations

Chapter 17. Emerging Trends

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