About This Book

Public Relations: Strategies and Tactics, 12th Edition

Public Relations: Strategies and Tactics, 12th Edition, is a comprehensive textbook designed for students and professionals in the field of public relations. This book is a go-to resource for those looking to understand the strategies and tactics involved in public relations, offering a detailed exploration of the principles and practices that shape the industry.

Who Uses It?

Primarily, this book is used by students and professionals in public relations courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the basics of public relations, including those in corporate communications, non-profit management, and entertainment industries.

History and Editions

The 12th edition of Public Relations: Strategies and Tactics has been updated to address user feedback, incorporating the latest research and discussions on public relations practices. This edition includes detailed updates on communication strategies, measurement techniques, and ethical considerations in public relations. It also includes a modular approach and a wealth of examples with detailed, conceptual explanations, building a strong foundation in the material before asking readers to apply what they've learned.

Author and Other Works

Dennis L. Wilcox, Bryan H. Reber, Jae-Hwa Shin, and Glen T. Cameron are the authors of Public Relations: Strategies and Tactics. Dennis Wilcox is known for his expertise in public relations and his ability to explain complex concepts clearly and simply. Bryan Reber brings his experience in communication and public relations to the text, ensuring that it remains current and relevant. Jae-Hwa Shin and Glen T. Cameron contribute their insights from various aspects of public relations, making the book a comprehensive resource.

Key Features

Comprehensive Coverage: The book covers core concepts in public relations, including detailed explanations and examples.
Updated Research: The 12th edition includes detailed updates on communication strategies, measurement techniques, and ethical considerations in public relations.
Modular Approach: The book is designed with a modular approach, making it easy to adapt to different course structures.
Integrated Multimedia: The text is complemented by integrated videos and rich multimedia content, enhancing the learning experience.
Study Tools: Built-in study tools like highlights, notes, and flashcards make it easier for students to engage with the material.

Detailed Information

ISBNs and Formats

Hardcover: ISBN-13: 9780137847730
eTextbook: ISBN-13: 9780137847730
Rental Options: Various rental durations available from different retailers

Publication Details

Publisher: Pearson
Publication Date: July 5, 2023
Number of Pages: Varies by format
Language: English

Other Editions and Formats

10th Edition: Available through Pearson and other retailers

11th Edition: Available through Pearson and other retailers

12th Edition: The current edition, with ISBNs listed above

Related ISBNs:

9780137847624 (Print Edition)
9780137945511 (eTextbook Edition)
9780137847747 (Rental Edition)

This detailed information section provides a quick reference for all the available formats and sources for Public Relations: Strategies and Tactics, 12th Edition, making it easier to find and access the book in the preferred format.