Public Relations A Values-Driven Approach, Books a la Carte Plus MyCommunicationLab

by Guth, David W.; Marsh, Charles, Ph.D.

• ISBN13: 9780205702435
• ISBN10: 0205702430
• Edition: 4th
• Format: Package
• Copyright: 2008-12-12
• Publisher: Pearson

Summary

For today's busy student, we've created a new line of highly portable books at affordable prices. Each title in the Books agrave; la Carte Plus program features the exact same content from our traditional textbook in a convenient notebook-ready, loose-leaf version allowing students to take only what they need to class. As an added bonus, each Books agrave; la Carte Plus edition is accompanied by an access code to all of the resources found in one of our best-selling multimedia products. Best of all? Our Books agrave; la Carte Plus titles cost less than a used textbook! In a time when society is holding individuals and organizations to high standards of conduct,Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Public relations careers; history of public relations; communication theory and public opinion; ethics and law; research and evaluation; public relations planning; public relations tactics; writing and presentation skills; communication technology; crisis communication; public relations and marketing; and cross-cultural communication. Introductory public relations.