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9781118041079

The Public Relations Writer's Handbook: The Digital Age, 2nd Edition

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  • ISBN13:

    9781118041079

  • ISBN10:

    1118041070

  • Format: eBook
  • Copyright: 2010-12-01
  • Publisher: Jossey-Bass
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Summary

The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

Supplemental Materials

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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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