Public Relations Writing Form & Style

by Newsom, Doug; Haynes, Jim

• ISBN13: 9780495095668
• ISBN10: 0495095664
• Edition: 8th
• Format: Paperback
• Copyright: 2007-03-12
• Publisher: Wadsworth Publishing

Summary

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The writing principles section, which covers both style and techniques, is followed by Public Relations writing assignments that students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex Public Relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this thorough and comprehensive guide.

Table of Contents

Pr Writing: Role And Responsibility

Public Relations and the Writer

Ethical and Legal Responsibilities of the PR Writer

Persuasion

Research for the Public Relations Writer

The Public Relations Planning Process

Writing Principles

Writing to Clarify and Simplify the Complex: Style and Content

Grammar, Spelling and Punctuation

Writing for select publics

Email, Memos, Letters, Reports and Proposals

Writing For Mass Media Publics

News Releases for Print Media

News for Broadcasting

Features for Print and Broadcasting

Message Design Concepts

Writing Advertising Copy

Writing For A Media Mix

Writing for the Internet

Media Kits and Media Pitches

Speeches and Other Presentations

Newsletters

Brochures

Magazines and Annual Reports

Crisis Communication

Readability Formulas

Copy Fitting

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