Public Speaking in a Multicultural Society The Essentials

by Samovar, Larry A.; McDaniel, Edwin R.

• ISBN13: 9780195330229
• ISBN10: 0195330226
• Format: Paperback
• Copyright: 2006-09-29
• Publisher: Oxford University Press

Summary

Larry A. Samovar and Edwin R. McDaniel offer a concise, practical textbook that demonstrates the many ways in which culture influences the public speaking process in contemporary settings. International business, workforce diversity, crosscultural healthcare, multicultural education, changing domestic demographics, and the growing global interdependencies of all nations have created an environment where public speakers must be aware of the role that culture plays in all communication contexts.

Table of Contents

Preface	p. vii
Rationale	p. vii
Approach	p. vii
Organization	p. viii
Philosophy	p. ix
Communication and Culture	p. 1
The Importance of Communication	p. 2
The Communication Process	p. 3
The Components of Communication	p. 3
Culture	p. 6
Communication and Culture	p. 7
Managing Communication Apprehension	p. 7
Chapter Summary	p. 10
Concepts and Questions	p. 11
Activities and Exercises	p. 11
Preparing a Message	p. 13
Topic Selection	p. 13
Narrowing a Topic	p. 16
Formulating a General Purpose	p. 18
Formulating a Specific Purpose	p. 19
Selecting a Title	p. 20
Determining the Best Method of Delivery	p. 21
Using Notes	p. 23
Practicing the Speech	p. 25
Chapter Summary	p. 26
Concepts and Questions	p. 27
Activities and Exercises	p. 27
Adapting a Message	p. 28
The Importance of Audience Analysis	p. 29
Audience Assessment	p. 29
Acquiring Information About Your Audience	p. 41
Appraising the Speaking Occasion	p. 43
Chapter Summary	p. 45
Concepts and Questions	p. 46
Activities and Exercises	p. 46
Supporting the Message	p. 48
The Importance of Evidence	p. 48
Forms of Verbal Support	p. 49
How to Test Evidence	p. 53
How to Use Evidence	p. 54
Culture and Evidence	p. 55
Research: Finding and Using Supporting Evidence	p. 56
Locating Resources	p. 56
Using the Library	p. 59
Using the Internet	p. 62
Citing Research Material	p. 63
Ethics in Research	p. 64
Chapter Summary	p. 65
Concepts and Questions	p. 65
Activities and Exercises	p. 66
Organizing the Message	p. 67
The Importance of Organization	p. 67
Core Statement	p. 68
Preparing Main Points and Subpoints	p. 69
Organizational Patterns	p. 71
Organizational Patterns and Culture	p. 77
Outlining the Message	p. 78
Chapter Summary	p. 84
Concepts and Questions	p. 84
Activities and Exercises	p. 84
Displaying the Message	p. 85
Value of Visual Aids	p. 85
Culture and Visual Aids	p. 86
Considerations for Selecting Visual Aids	p. 87
Non-electronic Visual Aids	p. 88
Electronic Visual Aids	p. 90
Preparing Visual Aids	p. 94
Using Visual Aids	p. 95
Chapter Summary	p. 96
Concepts and Questions	p. 97
Activities and Exercises	p. 97
Presenting the Message	p. 98
The Importance of Delivery	p. 98
Visual Perceptions of the Speaker	p. 99
Culture's Influence on Visual Aspects	p. 103
Aural Dimensions of Presentation	p. 106
Dialects	p. 108
Aural Dimensions and Culture	p. 109
Improving Delivery	p. 110
Addressing the Multicultural Audience	p. 111
Chapter Summary	p. 112
Concepts and Questions	p. 113
Activities and Exercises	p. 113
Connecting Ideas in the Message	p. 114
Preparing the Introduction	p. 114
Preparing the Audience for the Speech	p. 119
Introductions and Culture	p. 122
Preparing the Conclusion	p. 123
Summarizing	p. 123
Guidelines in Using Conclusions	p. 125
Chapter Summary	p. 126
Concepts and Questions	p. 126
Activities and Exercises	p. 127
Sharing the Message	p. 128
Types of Informative Speeches	p. 129
Preparing a Speech to Inform	p. 131
Selecting Supporting Material	p. 132
Organizing an Informative Speech	p. 132
Chapter Summary	p. 140
Concepts and Questions	p. 141
Activities and Exercises	p. 141
Influencing Others With the Message	p. 142
What Is Persuasion?	p. 142
Types of Persuasive Presentations	p. 143
The Goals of Persuasive Speaking	p. 144
Formulating a Specific Purpose	p. 149
Analyzing the Audience	p. 150
Preparing Supporting Materials	p. 150
Organizing a Persuasive Speech	p. 158
Structuring the Persuasive Speech	p. 159
Persuasion and Culture	p. 165
Persuasion and Ethics	p. 167
Chapter Summary	p. 168
Concepts and Questions	p. 169
Activities and Exercises	p. 169
The Medium of the Message	p. 170
Understanding How Language Works	p. 171
Words and Their Meanings Are Learned	p. 171
Language and Intercultural Communication	p. 174
Characteristics of Effective Style	p. 177
Ethics and Language	p. 184
Improving Language Habits	p. 185
Ethical Responsibilities of Communication	p. 185
Chapter Summary	p. 190
Concepts and Questions	p. 191
Activities and Exercises	p. 191
About the Authors	p. 193
Index	p. 194
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