Put It on Paper ! : Every Person's Guide to the Printing Industry

by Dana, Margie Gallo

• ISBN13: 9781413431551
• ISBN10: 1413431550
• Format: Paperback
• Copyright: 2004-01-01
• Publisher: Lightning Source Inc
• More Book Details
• Purchase Benefits

Table of Contents

Introduction	15	(2)
Tips for Beginners	17	(10)
Common-Sense Advice for the First-Time Print Buyer	17	(2)
Parlez-Vous Printing?	19	(4)
The Major Types of Printing: A Primer	23	(1)
The Paper Trail---from Mill to Merchant to Printer	24	(2)
4-Color Process in Plain English	26	(1)
Choosing--and Keeping--a Printer	27	(10)
Not All Printers Are Created Equal	27	(1)
``You Can't Buy Service''	28	(1)
With Printing, Do Actions Speak Louder than Words? Yes . . . and No	29	(1)
20 Questions---or How I'd Interview a Print Salesperson	30	(2)
Look Quick! Printers Are Doing Everything!	32	(2)
Scorecard #1: How Well Is Your Printer Serving You?	34	(1)
Scorecard #2: How Well Is Your Sales Rep Serving You?	35	(2)
Preparing Your Materials	37	(12)
Never Proofread Your Own Stiff	37	(1)
Creating Your Own Files? Avoid These 10 Common Problems	38	(2)
PDF: The Remarkable, Versatile Digital Proof	40	(1)
Not So Fast, Lady. Macs Don't Always Rule!	41	(1)
Type Tips	42	(1)
File Formats for Graphic Images	43	(1)
Printing from Word Files? Think One Color	44	(1)
Color Your World RGB---or CMYK??	45	(1)
When Color Isn't WYSIWYG	46	(3)
Placing Your Order	49	(7)
A Printer Is Not a Mind Reader	49	(1)
Estimate This!	50	(1)
Back to Basics for Buyers: Writing Specs	51	(3)
Forget the Price Break---Print What You Need!	54	(1)
``Overs'' the River and Through the Woods	54	(1)
How Shall I Say This ... Size Matters!	55	(1)
Working Together	56	(21)
8 Ways to Work Better with Printers	56	(2)
How Customers Can Cut Print Production Time	58	(2)
A Primer on Proofs	60	(4)
Avoiding the Blues with a Blueline	64	(1)
AA's vs. PE's---Vive la Difference!	65	(2)
Doing a Press OK: Advice for New Print Buyers	67	(3)
Fear of Press OKs	70	(1)
Even Exact Reprints Can Go Awry	71	(1)
Checking Your Printed Product: What to Look For	72	(2)
Have a Heart: Pay Your Printer Promptly	74	(2)
Say Thanks	76	(1)
Paper and Ink	77	(9)
Paper, Paper! Read All About It!	77	(1)
Figuring Paper Weight Is a Heavy Duty	78	(1)
Stock Tip: Making Sure Your Postcards Pass Muster	79	(1)
Dot's the Truth	80	(1)
``... That's Amore!''	81	(1)
Please Don't Be Rubbed the Wrong Way!	81	(1)
Why Does Paper Crack?	82	(4)
Some of the People Who Make It Happen	86	(8)
Love Thy CSR	86	(1)
Go for Broker	87	(2)
Graphic Designer vs. Desktop Publisher	89	(1)
Specifications Reps: The Paper Pros	89	(2)
Portrait of a Modern Printer: ``Knee-Deep in W-2's!''	91	(3)
Going Deeper into the Printing Process	94	(25)
Get Ready for Makeready	94	(3)
Scanning Basics	97	(2)
The Scoop on Prepress	99	(4)
Digital Printing in Plain English	103	(2)
Top 7 Reasons to Use Digital Printing	105	(1)
VDP: Where the Printing Is Mine and Mine Alone	106	(2)
CTP---What Exactly Is It, Anyway?	108	(4)
Finally! Basic Q & A's for Consumers about Print on Demand!	112	(4)
How Not to Weave a Tangled Web	116	(1)
Newspaper Printing ... A Process of a Different Color?	117	(2)
Finishing Touches: After You Print	119	(14)
Varnish: More Than a Garnish	119	(1)
The Common Fold	120	(2)
Two Lasting Impressions: Stamping & Embossing	122	(3)
Thermography: Raised Printing	125	(1)
Engraving: Printing of the Finest Kind	125	(3)
The Ties That Bind	128	(1)
``. . . the Envelope, Please!''	129	(4)
Index	133