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9780803942035

Qualitative Methods in Management Research

by
  • ISBN13:

    9780803942035

  • ISBN10:

    0803942036

  • Format: Hardcover
  • Copyright: 1991-07-01
  • Publisher: Sage Pubns
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Summary

Qualitative methodology as a powerful tool for research in management and business administration is explored in this volume. With skill and insight, Evert Gummesson analyzes the roles and methods used by academic researchers and management consultants when working with change processes in companies and organizations. Focusing on case-study research and the use of qualitative methods for data collection and analysis, he aims to make the researcher more aware of research opportunities inherent in the application of a qualitative approach.

Table of Contents

Qualitative Research in Management Access
Through Different Roles Preunderstanding and Understanding
Case Study Research Quality of Academic Research and Management
Consultancy An Action Science Paradigm
Table of Contents provided by Publisher. All Rights Reserved.

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