Qualitative Research in Business and Management

by Michael D Myers

• ISBN13: 9781412921657
• ISBN10: 1412921651
• Format: Hardcover
• Copyright: 2008-11-26
• Publisher: SAGE Publications Ltd

Summary

What are the key issues that concern Qualitative Research in Business and Management?In this advanced textbook, the author brings a wealth of insight to the research process. Combining the abstract and theoretical considerations with those of a practical nature, like those involved with interviewing for data, or for the final stage of writing up, Myers establishes an expansive resource for those involved in qualitative research that will aid them from start to finish.In this book the reader will be provided with the resources to:- Understand the underlying philosophies of qualitative research in business and management.- Be aware of a variety of qualitative research methods- Gain insight into examples of the previous use of qualitative methods in Business and Management.- Analyse and critically evaluate research in, including discussion of using qualitative data analysis software.- Carry out their own research in business and management.- Write up their research for publication.This book will be an indispensable resource both to those just embarking on their research as well as existing researchers in business and management.

Table of Contents

Introduction

How To Use This Book

Overview of Qualitative Research

Fundamental Concepts Of Research

Research Design

Philosophical Perspectives

Ethics

Qualitative Research Methods

Action Research

Case Study Research

Ethnographic Research

Grounded Theory

Data Collection Techniques

Interviews

Participant Observation and Fieldwork

Using Documents

Analyzing Qualitative Data

Analyzing Qualitative Data

An Overview

Hermeneutics

Semiotics

Narrative Analysis

Writing Up And Publishing

Writing Up

Getting Published

Conclusion

Qualitative Research in Perspective

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