Quantitative Research Methods for Communication A Hands-On Approach

by Wrench, Jason S.; Thomas-Maddox, Candice; Richmond, Virginia Peck; McCroskey, James C.

• ISBN13: 9780197800980
• ISBN10: 019780098X
• eBook ISBN(s): 9780197800997
• Edition: 5th
• Format: Paperback
• Copyright: 2026-10-07
• Publisher: Oxford University Press
• More Book Details

Summary

Quantitative Research Methods for Communication: A Hands-On Approach is a relevant and accessible guide to quantitative research. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect and present their research. The authors use real communication studies and data sets to make communication research come alive for students. Students are not only introduced to new skills but also given the opportunity to immediately apply these skills in research scenarios. The text integrates helpful features throughout, including chapter objectives, case studies, data sheets, and key terms.

Table of Contents

Preface

Chapter 1 An Introduction to Communication Research
Chapter 2 Empirical Research
Chapter 3 Research Ethics
Chapter 4 Searching for Previous Research and American Psychological Association Style
Chapter 5 Research Structure and Literature Reviews
Chapter 6 Variables
Chapter 7 Measurement
Chapter 8 Reliability and Validity
Chapter 9 Survey Research
Chapter 10 Content Analysis
Chapter 11 Experimental Design
Chapter 12 Sampling Methods
Chapter 13 Hypothesis Testing
Chapter 14 Descriptive Statistics
Chapter 15 Chi-Square Test of Independence
Chapter 16 Independent Samples t Tests
Chapter 17 One-Way Analysis of Variance
Chapter 18 Correlation
Chapter 19 Regression
Chapter 20 Presenting Research

Appendix A Qualitative Research (e-book only)
Appendix B Textbook Questionnaire (e-book only)
Appendix C Open-Source Statistical Software Alternatives (e-book only)
Appendix D Big Data (e-book only)
Appendix E Advanced Statistical Procedures (e-book only)

Glossary
Index