The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage, 2nd Edition

by Anil K. Gupta (Stanford Univ. Technology Ventures Program); Vijay Govindarajan (Tuck School of Business, Dartmouth); Haiyan Wang

• ISBN13: 9780470278444
• ISBN10: 0470278447
• Format: eBook
• Copyright: 2008-03-01
• Publisher: Jossey-Bass

Summary

Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks:Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key marketsConverting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offersCultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challengeLeveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovation

Table of Contents

Preface

Rising Up to the Global Challenge

Building Global Presence

Lessons from the Globalization of Wal-mart

Exploiting Global Presence

Cultivating a Global Mindset

Building a Global Knowledge Machine

Dynamics of Global Business Teams

Globalizing the Young Venture

Leveraging China and India for Global Dominance

Notes

The Authors

Index

Table of Contents provided by Publisher. All Rights Reserved.