The Quest for Global Dominance

by Vijay Govindarajan (Tuck School of Business, Dartmouth); Anil K. Gupta (Stanford Univ. Technology Ventures Program)

• ISBN13: 9780787957216
• ISBN10: 0787957216
• Format: Hardcover
• Copyright: 2001-08-01
• Publisher: Jossey-Bass

Summary

The current transformation of isolated state-dominated economies into market-driven globally integrated economies is creating business challenges and opportunities around the globe. Over the last ten years, these authors have studied over one hundred global corporations through a variety of research methods and here distill their findings into four essential goals that executives must achieve in order to transform a company into a global success: Identify and pursue opportunities in key markets. Convert global presence into global competitive advantage. Cultivate a global mindset in order to recognize and exploit good ideas wherever they arise. And constantly reinvent the global game by creating value for customers. Case studies involving Yahoo!, Wal-Mart, and other global players show how the authors' findings can be applied in real-world situations.

Author Biography

<B>Vijay Govindarajan</B> is the Earl C. Daum 1924 Professor of International Business and director of the William F. Achtmeyer Center for Global Leadership at the Tuck School of Business Administration, Dartmouth College. At Tuck, he is also the faculty director for the Global Leadership 2020 Program. He consults with CEOs and senior executives from a variety of global corporations. <BR> <B>Anil K. Gupta</B> is a Distinguished Scholar-Teacher and professor of strategy and global e-business at the Robert H. Smith School of Business, University of Maryland at College Park. Gupta has also served as a visiting professor in the Stanford Technology Ventures program at Stanford University. A director of three corporations, he also consults with CEOs and senior executives in a variety of global corporations. <P>

Table of Contents

Foreword	xiii
C. K. Prahalad
Preface	xvii
Rising Up to the Global Challenge	1	(21)
Building Global Presence	22	(29)
Lessons from Wal-Mart's Globalization	51	(23)
Exploiting Global Presence	74	(31)
Cultivating a Global Mindset	105	(32)
Building a Global Knowledge Machine	137	(33)
Dynamics of Global Business Teams	170	(25)
Changing the Rules of the Global Game	195	(28)
Globalization in the Digital Age	223	(24)
Notes	247	(14)
Bibliography	261	(6)
Name and Subject Index	267	(22)
Company Index	289	(6)
The Authors	295