Quick and Not Dirty Guide to Business Writing Twenty-Five Business and Public Relations Documents That Every Business Writer Should Know, A

by Marsh, Charles

• ISBN13: 9780137774838
• ISBN10: 0137774834
• Format: Paperback
• Copyright: 1997-01-01
• Publisher: Prentice Hall

Summary

A core or supplemental text for junior/graduate-level courses in Public Relations Writing or Business Communications/Writing. A concise, accurate, and reader-friendly guide for writing and formatting 25 of the most common business and public relations documents -- internal documents, external documents, and internal/external documents. Ideal as both a text and as a desktop reference for writing outside the classroom, it features clear format and content guidelines and real-world examples.

Table of Contents

Introduction	vii
Before You Write	1	(28)
The Writing Process	2	(10)
Box: Writing for a Diverse Audience	6	(1)
Quick Tips: Inclusive Language	7	(3)
Box: Ten Tips for Writing Better Sentences	10	(2)
Ethics and Business Writing	12	(5)
Box: Rules of the Game	16	(1)
Desktop Publishing for Business Writers	17	(3)
Quick Tips: Design	19	(1)
Rhetoric and Business Writing: The Art of Dramatic, Graceful, Persuasive, and Memorable Writing	20	(7)
Promotional Writing	27	(2)
External Documents	29	(52)
The Business Letter	30	(16)
The Good-News Letter	33	(3)
The Bad-News Letter	36	(4)
The Sales Letter	40	(3)
The Request Letter	43	(3)
The News Release	46	(18)
The Announcement	51	(3)
The Feature	54	(1)
The Hybrid	55	(1)
The Short Teaser	56	(1)
The Media Advisory	57	(3)
The Pitch Letter	60	(4)
The Media Kit	64	(9)
The Backgrounder	65	(2)
The Fact Sheet	67	(3)
The Photo-Opportunity Sheet	70	(3)
Writing for Broadcast Media	73	(8)
The Broadcast News Release	74	(2)
The Radio Public Service Announcement	76	(2)
The Video Treatment	78	(3)
Internal Documents	81	(18)
The Memorandum	82	(5)
The Company Announcement	87	(4)
The Policy and Procedure Document	91	(3)
The Business Report	94	(5)
Internal/External Documents	99	(26)
The Newsletter/Magazine Story	100	(7)
The Proposal	107	(6)
The Brochure	113	(2)
The Speech	115	(5)
The Annual Report	120	(5)
Writing for the Information Highway	125	(6)
Single-Organization Example Documents	131	(15)
Appendix A The ACT Agenda: An Editing and Proofreading System	146	(7)
Appendix B The Gunning Fog Index	153	(1)
Appendix C Writing a Resume and Cover Letter	154	(8)
Appendix D Recommended Resources	162	(5)
Index	167