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LIST OF TABLES AND FIGURES | ix | ||
ACKNOWLEDGMENTS | xi | ||
1 BRIDGING THE GREAT DIVIDE | 1 | (16) | |
2 WHAT WE KNOW (AND DON'T KNOW) ABOUT PRESIDENTIAL CAMPAIGNS | 17 | (24) | |
3 THE TRUTH ABOUT ELECTORAL COLLEGE STRATEGIES | 41 | (30) | |
4 ALLOCATING CAMPAIGN RESOURCES ACROSS STATES AND MEDIA MARKETS | 71 | (40) | |
5 MEASURING THE CAMPAIGN'S IMPACT | 111 | (32) | |
6 LEARNING FROM OUR MISTAKES | 143 | (34) | |
APPENDIX 1 Television Advertising by Media Markets, 2000 and 2004 | 177 | (10) | |
APPENDIX 2 Candidate Appearances by Media Markets, woo and 2004 | 187 | (12) | |
APPENDIX 3 Media Markets Used in Pooled Time Series Analyses, 2000 and 2004 | 199 | (4) | |
Notes | 203 | (10) | |
References | 213 | (10) | |
Index | 223 |
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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.