Race Appeal

by McIlwain, Charlton D.; Caliendo, Stephen M.

• ISBN13: 9781439902769
• ISBN10: 1439902763
• Format: Paperback
• Copyright: 2011-01-21
• Publisher: Temple Univ Pr

Summary

In the evolving American political culture, whites and blacks continue to respond very differently to race-based messages And The candidates who use them. Race Appealexamines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group. Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers campaigns involving candidates of colour.Combining rigorous analyses with in-depth case studies-including an examination of race-based appeals in the historic 2008 presidential election- Race Appealis a groundbreaking work that represents the most extensive and thorough treatment of race-based appeals in American political campaigns to date.

Table of Contents

Acknowledgments	p. ix
Introduction. The Political Landscape of Race-Based Appeals	p. 1
The Empirical Evidence on Race Appeals
Producing Race Appeal: The Political Ads of White and Minority Candidates	p. 11
The Advantages and Disadvantages of Deploying Racist Appeals among Black and White Voters	p. 46
Neither Black nor White: The Fruitless Appeal to Racial Authenticity	p. 67
Competing Novelties: How Newspapers Frame the Election Campaigns of Blacks, Latinos, and Asian Americans	p. 94
Case Studies in Race Appeal
Racializing Immigration Policy: Issue Ads in the 2006 Election	p. 129
Harold Ford Jr., Mel Martinez, and Artur Davis: Case Studies in Racially Framed News	p. 160
Barack Obama, Race-Based Appeals, and the 2008 Presidential Election	p. 184
Epilogue. Racialized Campaigns: What Have We Learned, and Where Do We Go from Here?	p. 217
Notes	p. 223
References	p. 239
Index	p. 249
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