Radical E : From GE to Enron-Lessons on How to Rule the Web

by Kurtzman, Joel; Rifkin, Glenn

• ISBN13: 9780471410478
• ISBN10: 0471410470
• Edition: 1st
• Format: Hardcover
• Copyright: 2001-04-09
• Publisher: Wiley

Summary

Be an online success story with the built-to-last Internet strategies used by today's leading e-businesses * General Electric Plastics * Enron * Victoria's Secret * Nortel Networks * David Bowie (DavidBowie.com) * General Motors * Southwest * Airlines * Progressive * Staples "The Networked Economy is not about overfunded, overvalued start-ups run by recently minted MBAs. It is about the biggest business opportunity in decades. Radical E skips the hype (thank God) and gets right to the strategies and ideas that matter. It's packed with insider information on how smart managers are reshaping their thinking to take advantage of the Web, the most powerful business tool in our lifetime."-James Daly, Editor in Chief, Business2.0 magazine "In Radical E, Kurtzman and Rifkin invite us to 'learn from the best' nine players who did e-business right by combining traditional business methods with innovative thinking and ignoring the hype. The case studies arefascinating; the lessons, widely applicable. These nine did it right. In Radical E, Kurtzman and Rifkin show us how."-Shailesh Mehta, CEO, Providian Financial "Radical E is reason for rational exuberance. At last, a provocative yet pragmatic guidebook for global 2000 companies rushing to cross the chasm to bona fide e-businesses in one leap."-Michael Ruettgers, Executive Chairman, EMC Corporation "Radical E reveals the winning strategies of companies who have succ

Author Biography

JOEL KURTZMAN is Global Lead Partner for Thought Leadership at PricewaterhouseCoopers, the world&#146;s largest professional services firm. He is the former editor of the Harvard Business Review and of Strategy &amp; Business and a former columnist at The New York Times. Kurtzman is the author of sixteen books, including The Death of Money, and has consulted to some of the world&#146;s largest companies.<BR> GLENN RIFKIN is the coauthor of Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big. He is a veteran business journalist, business commentator, and sought-after speaker who spent nearly a decade reporting and writing for The New York Times.

Table of Contents

Acknowledgments	vii
Introduction A Radical Start	1	(4)
The New Rules	5	(20)
GE Plastics--Making the Internet Part of the Culture	25	(22)
Enron--Redefining Yourself through New Markets	47	(16)
Victoria's Secret--It's the Brand, Offline and Online	63	(18)
Nortel--Agility, Not Speed, Fuels Success	81	(18)
David Bowie--An Interactive Community That Rocks	99	(16)
GM--Finding a Catalyst for Shaking Tradition	115	(24)
Southwest Airlines--Simplicity Wins, Complexity Confuses	139	(18)
Progressive--Innovation Driven by Pragmatism	157	(18)
Staples--Multiple Channels Mean Repeat Customers	175	(20)
Get Radical Now	195	(6)
Index	201