List of Tables | p. vii |
Acknowledgments | p. xi |
Introduction. The Dialectic between Advertising and Activism | p. 1 |
Cultural Critics in the Age of Radio | |
The Psychology of Radio Advertising: Audience Intellectuals and the Resentment of Radio Commercials | p. 17 |
"Poisons, Potions, and Profits": Radio Activists and the Origins of the Consumer Movement | p. 52 |
Consumers on the March: Cio Boycotts, Active Listeners, and 'Consumer Time' | |
The Consumer Revolt of "Mr. Average Man": Boake Carter and the CIO Boycott of Philco Radio | p. 81 |
Washboard Weepers: Women Writers, Women Listeners, and the Debate over Soap Operas | p. 109 |
"I Won't Buy You Anything But Love, Baby": NBC, Donald Montgomery, and the Postwar Consumer Revolt | p. 139 |
Conclusion. High-Class Hucksters: The Rise and Fall of a Radio Republic | p. 166 |
Notes | p. 193 |
Bibliography | p. 213 |
Index | p. 229 |
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