Reading Financial Reports For Dummies^?

by Lita Epstein

• ISBN13: 9780470389409
• ISBN10: 0470389400
• Format: eBook
• Copyright: 2008-07-01
• Publisher: For Dummies

Summary

The U.S. government began standardizing and regulating financial reporting in 1929 when the stock market crash made it painfully clear that businesses often made absurd claims and that investors were either gullible, unable to verify information, or both. Now, financial reports are used by a company's management to measure profitability (or lack of it), optimize operations and guide the company, by banks and other lenders to gauge the company's financial health, and by institutional or individual investors interested in purchasing stock.Unless you're financially savvy, annual reports with all those figures, frustrating footnotes, and fine print are boring and intimidating. However, once you have a fundamental knowledge of finance and its basic terminology, you can find the juicy parts. Reading Financial Reports For Dummies by Lita Epstein, a teacher of online financial courses and author of Trading for Dummies, gets you up to speed so you can: Go past the prose that can maximize the positive and minimize the negative and get information in dollars and cents Get an overview from the big threethe balance sheet, income statement, and statement of cash flows Understand the lingo and read between the lines Calculate basics like PE, Dividend Payout Ratio, ROS, ROA, ROE, Operating Margin, and Net MarginIt pays for investors to be somewhat skeptical instead of gullible. Pressured to please Wall Street, companies are sometimes tempted to use "creative" accounting. You'll discover how to: Detect red flags (that, unfortunately, aren't emphasized in red) such as lawsuits, changes in accounting methods, and obligations to retirees and future retirees Understand the different reporting requirements for public companies and private companies with various types of business structures Analyze a company's cash flow, a prime indicator of its financial health Scrutinize deals such as mergers, acquisitions, liquidations and other major changes in key assetsOrganized so you can start where you're comfortable and proceed at your own pace, Reading Financial Reports for Dummies helps managers prepare annual reports and use financial reporting to budget more efficiently and helps investors base their decisions on knowledge instead of hype. Whether you're in business or in the stock market, knowledge is always an asset.

Table of Contents

Introduction

Getting Down to Financial Reporting Basics

Opening the Cornucopia of Reports

Recognizing Different Business Types

How Company Structure Affects the Books

Digging Into Accounting Basics

Checking Out the Big Show: Annual Reports

Exploring the Anatomy of an Annual Report

Balancing Assets against Liabilities and Equity

Using the Income Statement

The Statement of Cash Flows

Scouring the Notes to the Financial Statements

Considering Consolidated Financial Statements

Analyzing the Numbers

Testing the Profits and Market Value

Looking at Liquidity

Making Sure the Company Has Cash to Carry On

Understanding How Companies Optimize Operations

Using Basic Budgeting

Turning Up Clues in Turnover and Assets

Examining Cash Inflow and Outflow

How Companies Keep the Cash Flowing

The Many Ways Companies Answer to Others

Finding Out How Companies Find Errors: The Auditing Process

Digging Into Government Regulations

Checking Out the Analyst-Corporation Connection

How Companies Soothe the Shareholders

Keeping Score When Companies Play Games with Numbers

The Part of Tens

Ten Financial Scandals That Rocked the World

Ten Signs That a Company's in Trouble

Ten Top-Notch Online Resources

Appendixes

Financial Statements

Glossary

Index

Table of Contents provided by Publisher. All Rights Reserved.