Preface | p. xi |
An Open Letter to the Reader | p. xiii |
Introduction: Reflections on The Research Process | p. 1 |
Research in Social Psychology as a Leap of Faith | p. 3 |
On Baseball and Failure | p. 10 |
Conformity and Obedience | p. 15 |
Opinions and Social Pressure | p. 17 |
Behavioral Study of Obedience | p. 27 |
"From Jerusalem to Jericho": A Study of Situational and Dispositional Variables in Helping Behavior | p. 41 |
A Focus Theory of Normative Conduct: Recycling the Concept of Norms to Reduce Littering in Public Places | p. 56 |
Making Sense of the Nonsensical: An Analysis of Jonestown | p. 80 |
Mass Communication, Propaganda, and Persuasion | p. 99 |
Effects of Varying the Recommendations in a Fear-Arousing Communication | p. 101 |
Attribution Versus Persuasion as a Means for Modifying Behavior | p. 112 |
The Impact of Mass Violence on U.S. Homicides | p. 132 |
Social Cognition | p. 147 |
Contrast Effects and Judgments of Physical Attractiveness: When Beauty Becomes a Social Problem | p. 149 |
The Effect of Attitude on the Recall of Personal Histories | p. 164 |
The Peculiar Longevity of Things Not So Bad | p. 176 |
Videotape and the Attribution Process: Reversing Actors' and Observers' Points of View | p. 189 |
Strangers to Ourselves: Discovering the Adaptive Unconscious | p. 206 |
Self-Theories of Intelligence | p. 217 |
Self-Justification | p. 233 |
Dissonance, Hypocrisy, and the Self-Concept | p. 235 |
Compliance Without Pressure: The Foot-in-the-Door Technique | p. 253 |
Reducing Weight by Reducing Dissonance: The Role of Effort Justification in Inducing Weight Loss | p. 265 |
Dishonest Behavior as a Function of Differential Levels of Induced Self-Esteem | p. 279 |
Using Cognitive Dissonance to Encourage Water Conservation | p. 291 |
A Self-Affirmation Intervention to Reduce the Racial Achievement Gap | p. 304 |
Human Aggression | p. 317 |
The Effects of Observing Violence | p. 319 |
Does Venting Anger Feed or Extinguish the Flame? Catharsis, Rumination, Distraction, Anger, and Aggressive Responding | p. 331 |
Peacetime Casualties: The Effects of War on the Violent Behavior of Noncombatants | p. 345 |
Deindividuation and Anger-Mediated Interracial Aggression: Unmasking Regressive Racism | p. 357 |
Predictors of Naturalistic Sexual Aggression | p. 373 |
Prejudice | p. 395 |
The Nonverbal Mediation of Self-Fulfilling Prophecies in Interracial Interaction | p. 397 |
The Effect of Stereotype Threat on the Standardized Test Performance of College Students | p. 410 |
Experiments in Group Conflict | p. 423 |
Jigsaw Groups and the Desegregated Classroom: In Pursuit of Common Goals | p. 433 |
Branch Rickey, Jackie Robinson, and the Social Psychology of Affirmative Action | p. 344 |
Prejudice as Self-Image Maintenance: Affirming the Self Through Derogating Others | p. 453 |
Liking, Loving, and Interpersonal Sensitivity | p. 483 |
"Playing Hard to Get": Understanding an Elusive Phenomenon | p. 485 |
The Search for a Romantic Partner: The Effects of Self-Esteem and Physical Attractiveness on Romantic Behavior | p. 498 |
Social Perception and Interpersonal Behavior: On the Self-Fulfilling Nature of Social Stereotypes | p. 507 |
Some Evidence for Heightened Sexual Attraction Under Conditions of High Anxiety | p. 523 |
Cognitive, Interpersonal, and Behavioral Effects of Social Exclusion: How People Respond to Rejection | p. 537 |
Name Index | p. 555 |
Subject Index | p. 567 |
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