Readings in Advertising, Society, and Consumer Culture

by Hovland,Roxanne

• ISBN13: 9780765615442
• ISBN10: 0765615444
• eBook ISBN(s): 9781317461357
• Format: Hardcover
• Copyright: 2007-11-15
• Publisher: Routledge
• More Book Details

Table of Contents

Foreword

Introduction

Advertising and Consumer Culture: Institutional and Historical Perspectives

The Encyclopaedia of the Social Sciences

Advertising and Classical Liberalism

Advertising: An Institutional Approach

The Institution of Abundance

Advertising History-According to the Textbooks

Historical Roots of Consumer Culture

Affluenza: Television Use and Cultivation of Materialism

Advertising and a Consumer Economy

Only the Affluent Need Apply

Unsettling Trends

Resource Exhaustion

Advertising and Competition

Double-Cola and Antitrust Issues: Staying Alive in the Soft Drink Wars

Economic Censorship and Free Speech: The Circle of Communication Between Advertisers, Media, and Consumers

Readers' Perspectives on Advertising's Influence in Women's Magazines: Thoughts on Two Practices

Sex, Lies, and Advertising

Advertising Rights and Responsibilities: Protecting Consumers in a Consumer Culture and a Global Economy

Protecting Tobacco Advertising Under the Commercial Speech Doctrine: The Constitutional Impact of Lorillard Tobacco Co.

A Problem Ignored: Dilution and Negation of Consumer Information by Antifactual Content

Self-Regulation of Advertising: An Alternative to Litigation and Government Action

Protecting the Children: A Comparative Analysis of French and American Advertising Self-Regulation

Marketing to Inner-City Blacks: PowerMaster and Moral Responsibility

Advertising Audiences: The Consumers in a Consumer Culture and the Ethics of Cultural Materialism

The Distorted Mirror: Reflections on the Unintended Conseguences of Advertising

Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising

Cognitive Restructuring as a Relapse Prevention Strategy: Teaching Alcoholics to Talk Back to Beer Ads

Beefcake and Cheesecake: Insights for Advertisers

The Ever Entangling Web: A Study of Ideologies and Discourses in Advertising to Women

Asian-Americans: Television Advertising and the "Model Minority" Stereotype

Appendix: Useful Resources for Consumers and Advertisers in a Consumer Culture

Index

About the Editor

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