Ready, Fire, Aim : Zero to $100 Million in No Time Flat

by Masterson, Michael

• ISBN13: 9780470182024
• ISBN10: 0470182024
• Format: Hardcover
• Copyright: 2008-01-02
• Publisher: Wiley

Summary

Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.

Author Biography

Michael Masterson has developed a loyal following of more than 250,000 subscribers with Early to Rise (www.EarlyToRise.com), an e-newsletter published by Agora, Inc. Throughout his remarkably successful business career, Masterson has been a partner in two businesses that grew beyond $100 million, two more that exceeded $50 million, and at least a dozen that surpassed the $10 million mark. He is also the author of the New York Times, Wall Street Journal, and Amazon.com bestsellers Seven Years to Seven Figures, Automatic Wealth, and Automatic Wealth for Grads . . . and Anyone Else Just Starting Out (all from Wiley), and Confessions of a Self-Made Multimillionaire. Subscribe to Michael Masterson's daily e-zine at www.EarlyToRise.com.

Table of Contents

Foreword	p. xi
Acknowledgments	p. xiii
About the Author	p. xv
Being All That You Can Be	p. 1
Introduction: The Very Best Job in the World	p. 3
Getting to the Next Level	p. 13
Why Employee Size Matters: A Different Way of Measuring the Four Stages	p. 23
Becoming a Five-Star Business Genius	p. 31
Stage One: Infancy	p. 41
The Supremacy of Selling	p. 43
Your Optimum Selling Strategy and the Four Fundamental Secrets of Selling Your First Product	p. 67
Mastering the Copy Side of Selling	p. 91
Secondary-Yet Important-Priorities for Stage One Businesses	p. 109
A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage One Entrepreneur	p. 121
Stage Two: Childhood	p. 129
From $1 Million to $10 Million and Beyond: How to Break through the One-Product-Company Syndrome	p. 131
Innovation-the Key to Second-Stage Growth	p. 147
Speed: Putting Ready, Fire, Aim into Your Business	p. 167
Getting Ready	p. 181
What Are You Waiting For? Start Firing Already!	p. 195
Aiming the Product	p. 205
Aiming the Marketing, Part 1: A Quick Crash Course	p. 219
Aiming the Marketing, Part 2: Understanding the Buying Frenzy	p. 239
Ready, Fire, Aim in Action	p. 259
A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage Two Entrepreneur	p. 271
Stage Three: Adolescence	p. 279
Making the Stage Three Transformation	p. 281
Changing into a Corporate Leader	p. 295
Filling Your Stage Three Business with Stars and Superstars	p. 307
Bottlenecks, Bureaucracy, and Politics	p. 321
A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage Three Entrepreneur	p. 333
Stage Four: Adulthood	p. 339
The Last Big Change	p. 341
Acting as Your Company's Main Investor	p. 349
Afterword	p. 357
Notes	p. 361
Index	p. 365
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