Ready, Fire, Aim: Zero to $100 Million in No Time Flat

by Michael Masterson

• ISBN13: 9780470258750
• ISBN10: 0470258756
• Format: eBook
• Copyright: 2008-03-01
• Publisher: Wiley

Summary

Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.

Table of Contents

Foreword

Preface

Acknowledgments

About the Author

The Very Best Job in the World

Getting to the Next Level

Why Employee Size Matters: A Different Way of Measuring the Four Stages

Becoming a Five-Star Business Genius

The Supremacy of Selling

Your Optimum Selling Strategy and the Four Fundamental Secrets of Selling Your First Product

Mastering the Copy Side of Selling

Secondary û Yet Important û Priorities for Stage-One Businesses

A Quick Review of the Problems, Challenges, and Opportunities Faced By the Stage-One Entrepreneur

From $1 Million to $10 Million and Beyond: How to Break Through the One-Product-Company Syndrome

Innovation û The Key to Second-Stage Growth

Speed: Putting Ready, Fire, Aim into Your Business

Getting Ready

What Are You Waiting For?

Aiming the Product

Aiming the Marketing, Part 1: A Quick Crash Course

Aiming the Marketing, Part 2: Understanding the Buying Frenzy

Ready, Fire, Aim in Action

A Quick Review of the Problems, Challenges, and Opportunities Faced By the Stage-Two Entrepreneur

Making the Stage-Three Transformation

Changing Into a Corporate Leader

Filling Your Stage-Three Business with Stars and Superstars

Bottlenecks, Bureaucracy, and Politics

A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage-Three Entrepreneur

The Last Big Change

Acting as Your Company's Main Investor

Afterword

Notes

Index

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