Real Estate Field Manual : An Official Selling Guide

by Nash-Price,Barbara

• ISBN13: 9780324654080
• ISBN10: 0324654081
• Edition: 5th
• Format: Paperback
• Copyright: 2008-07-08
• Publisher: Oncourse Learning

Summary

This motivational book is written to help people go directly into Real Estate sales with a specific road map. Drawing on more than 30 years of successful real estate experience, this user-friendly book is full of forms and provides new agents with a thorough overview covering everything an agent needs to succeed in this fast-paced business. Keying in on the importance of achieving balance in one's personal and business life and being savvy to time management, it introduces readers to the concepts, tools and techniques necessary for maintaining a profitable business. Written as a handbook and guide to real estate, topics covered include prospecting, converting buyers, dialogues, listings, closing techniques, Internet advertising, ad samples, disclosure, ethics and technology tips. This new edition also provides helpful information on working with FSBOs, savvy buyers/sellers and relocations. PLUS the CD-ROM now included with the book includes valuable checklists, documents and other useful forms and computerized tools necessary for managing a successful real estate business today.

Table of Contents

At the Start	p. 1
Attitude	p. 23
Advertising	p. 51
Buyers	p. 79
Competitive Market Analysis	p. 101
Computer Technology	p. 111
Daily Schedule	p. 143
FSBO	p. 161
Letters for Prospecting	p. 183
Listings	p. 201
Seniors on the Move: The Niche Market	p. 235
Open Houses and Negotiating	p. 245
Self-Marketing	p. 263
Time to Close	p. 287
Professionalism	p. 315
Real Estate Stress: "Taking Care of Me"	p. 335
Glossary	p. 345
Index	p. 353
Table of Contents provided by Blackwell. All Rights Reserved.