The Real Truth About Social Media

by Harr, Eric

• ISBN13: 9781607463351
• ISBN10: 1607463350
• Format: Paperback
• Copyright: 2011-10-15
• Publisher: Fastpencil Premiere

Summary

In The Real Truth About Social Media, Harr reveals the secrets to social media success. He shares invaluable lessons-and painful mistakes-forged from thousands of hours of in-the-trenches work with his clients. Filled with the latest research, actionable insights, case studies, valuable templates, and simple tips, The Real Truth will save you time, boost your business, and enrich your life. Learn the basics of social media in plain language: what it is, how it works, how we got here, and how you can benefit from it. Explore twenty inspirational, real-world success studies and how they apply to your business and your life. Get the CEO's Success Toolkit, a veritable treasure trove of free and low-cost tools and resources to help you get the most out of social media.Discover a proven five-step formula for calculating the true ROI from your social media engagement. Gain free access to an exclusive Twitter feed with the latest social media news, research, strategies, and insights ($100/year value).

Author Biography

Eric Harr Is Widley regarded as one or me leading social strategists in the world. He is the Founder CEO of Resonate Social Media, a boutique social media agency in San Francisco, with clients ranging from small businesses to multinational corporations. Harr is a best-selling author, Emmy-nominated CBS- TV host and the Founding Editorial Director of VIV Magazine, the world's first mass-market digital magazine. He is an international ambassador for Care, a leading humanitarian organization. Harr lives in Mann County, California with his high-school sweetheart Alexandra, their two terrific children, Vivienne and Turner, and their curly, brown Labradoodle, Buddy.

Table of Contents

Preface	p. xi
Introduction	p. xvii
A Lay of the Land	p. 1
Facebook	p. 2
Success Story: Virgin America	p. 3
Twitter	p. 4
Success Story: @wholefoods	p. 6
You Tube	p. 8
Success Story: "Moving Windmills"	p. 9
Linked lN	p. 10
Success Story: This Book	p. 12
Blogs	p. 13
Success Story: "Dell Hell"	p. 14
Websites	p. 17
What You Stand to Gain (and Lose) from Social Media	p. 19
The Numbers	p. 20
The Rewards	p. 21
The Risk	p. 27
Case Study: Wrong: Kenneth Cole. Right: Red Cross	p. 28
Monumental Myth: Social Media is Media. Timeless Truth: Social Media is Relationships	p. 31
The (Welcome) Demise of "Interruption Marketing"	p. 33
"The Break-Up"	p. 35
Things You Must do Before "Going Social"	p. 36
Monumental Myth: Trust Your Instincts. Timeless Truth: Trust the Data	p. 40
The Three Most Important Letters in Social Media	p. 41
If You Aim at Nothing, You'll Hit it	p. 42
The Metrics That Matter	p. 44
Twitter	p. 45
Facebook	p. 49
You Tube	p. 50
Your Website	p. 51
Monumental Myth: Nice Guys Finish Last.
Timeless Truth: Nice Guys Finish First	p. 56
Old-School Rules, New-School Technologies	p. 57
Monumental Myth: There's a Sucker Born Every Minute Timeless Truth: What Goes Around Comes Around (And Stays Around)	p. 62
All Tweets for All Eternity	p. 64
The Law of Reciprocity	p. 66
Monumental Myth: To Be Heard, Talk. Timeless Truth: To Be Heard, Listen	p. 68
If Everyone is Talking, is Anyone Listening?	p. 68
Since the Days of P.T. Bamum	p. 70
Face Facts	p. 71
Listen Up	p. 71
Engage	p. 72
Have Humility	p. 72
Do the Right Thing	p. 73
Monumental Myth: People Will Share Your Stuff. Timeless Truth: People Share Awesome Stuff	p. 74
Make Meaning.... to Make Movements	p. 75
Anatomy of a Consummately Viral Video: "Dancing Down the Aisle"	p. 76
Social Media Success Stories	p. 77
The New Vanguard of "Tipping Point Mavens" (TPMs)	p. 83
Monumental Myth: Social Media is Easy.
Timeless Truth: Social Media is Hard (But Worth It!)	p. 87
Social Media Success Story: Gary Vay-Ner-Chuck	p. 89
Brand You: Build Your Personal Brand	p. 91
Monumental Myth: Honesty and Transparency can be Bad for Business. Timeless Truth: Honesty and Transparency are Good for Business	p. 92
The Heart of a Volunteer	p. 94
Quick Start Guideù10 Simple Steps to Social Media Success	p. 97
Social Media Policy Template	p. 99
Recommended Reading	p. 107
A CEO's "Success Toolkit"	p. 109
Social Media "Hall of Fame"	p. 113
About the Author	p. 119
Table of Contents provided by Ingram. All Rights Reserved.