Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
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Using student focus groups to inform library planning and marketing | p. 1 |
Marketing the academic library : building on the "@ your library" framework | p. 19 |
Getting the word out : publicizing library programs and services to the community | p. 35 |
Matching media to audience equals marketing success | p. 47 |
Marketing virtual reference : what academic libraries have done | p. 65 |
Marketing resources for the busy librarian | p. 81 |
Drop them a postcard : another way to reach your patrons | p. 93 |
Frankenstein @ our library - monstrous opportunities for marketing | p. 101 |
Affordable, effective, and realistic marketing | p. 119 |
Collaborating with students to develop and advertising campaign | p. 139 |
Implementing an action plan : strategies for marketing library services | p. 153 |
We better get this party started! | p. 165 |
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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.