Really Good Packaging Explained Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work

by Wallace, Rob; Edwards, Bronwen; Klimchuk, Marianne; Werner, Sharon

• ISBN13: 9781592535453
• ISBN10: 1592535453
• Format: Paperback
• Copyright: 2009-09-01
• Publisher: Rockport Publishers

Summary

This book, the second in the series followingReally Good Logos Explained, will address the elements of effective packaging vs. packages that arenrs"t successful and what makes a particular design more powerful or attention-getting than others. Three well respected design professionals each of whom will specialize in the area of product packaging - will evaluate the 300+ design examples in the book. Each author will provide specific and to-the-point observations and critiques. This will be the second in a series of "Really Good" books, such asReally Good Brochures, Explained,Really Good Design Elements, Explained.

Author Biography

Sharon Werner, Werner Design Werks, Minneapolis

Rob Wallace, Wallace-Church, New York

Bronwen Edwards, Brandhouse (UK)

Marianne Kilmchuk, Associate Chairperson of Pkg Design at Fashion Institute of Technology.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program

Currently unavailable