Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation

by Kaye, Debra

• ISBN13: 9780071808217
• ISBN10: 0071808213
• Edition: 1st
• Format: Hardcover
• Copyright: 2013-02-26
• Publisher: McGraw-Hill Education

Summary

An expert innovator reveals the secrets to creating powerful products and brands that succeed for the long run Red Thread Thinkingblends anthropology, history, and neuroscience with instinct and business savvy to help you tap into the connections that lead to innovation. Debra Kaye, the innovator behind some of the world's top brands, reveals her simple, 5-step "Red Thread" approach, which proves that we all have the power to design and develop thoughts into brilliant and practical innovations for everyday living. Kaye demonstrates for the first time how to uncover new connections between phenomena you didn't realize were linked in order to generate brilliant insights and successful, money-making innovations. Kaye offers a new perspective on how to find the concealed culture behind consumer behavior, understand cultural codes, and catapult an innovation to iconic statuswithout the need for high-cost development. Debra Kaye, a frequent commentator on American Public Radio's Marketplace, is head of innovation consultancy Lucule and former CEO of TBWA\Italy. A global innovation and trends expert specializing in brand strategy and innovation for major consumer businesses, she specializes in defining new areas of business opportunity, developing new products, and restructuring markets for long-term growth.