Redeveloping Communication for Social Change Theory, Practice, and Power

by Wilkins, Karin Gwinn; Einsiedel, Edna F.; Escobar, Arturo; Greene, Ronald Walter; Huesca, Robert; Jacobson, Thomas L.; Kothari, Brij; Melkote, Srinivas R.; Mody, Bella; Pedelty, Mark; Rodríguez, Clemencia; Steeves, H Leslie; Storey, Douglas; Waters, Jody

• ISBN13: 9780847695881
• ISBN10: 0847695883
• Format: Paperback
• Copyright: 2000-03-09
• Publisher: Rowman & Littlefield Publishers

Summary

To reshape the field of development communication, Redeveloping Communication for Social Change proposes situating theory and practice within contexts of power, recognizing both the ability of dominant groups to control and the potential for marginal communities to resist. Contributors from communication and anthropology explore the global and institutional structures within which agencies construct social problems and interventions, the discourse guiding the normative climate for conceiving and implementing projects, and the practice of strategic interventions for social change.

Table of Contents

Acknowledgments	ix
Introduction	1	(6)
Karin Gwinn Wilkins
Part I: Reconceptualizing Development Communication Theory
Gendered Agendas: Dialogue and Impasse in Creating Social Change	7	(20)
H. Leslie Steeves
Governing Reproduction: Women's Empowerment and Population Policy	27	(12)
Ronald Walter Greene
Reineventing Development Support Communication to Account for Power and Control in Development	39	(16)
Srinivas R. Melkote
Cultural Hybridity and the Public Sphere	55	(18)
Thomas L. Jacobson
Part II: Reconsidering Development Communication Practice
Communication for Social Change among Mexican Factory Workers on the Mexico--United States Border	73	(16)
Robert Huesca
Power and Praxis in Development Communication Discourse and Method	89	(14)
Jody Waters
A Discursive Perspective on Development Theory and Practice: Reconceptualizing the Role of Donor Agencies	103	(16)
Douglas Storey
Mexican Popular Culture and Development: An Intertextual History of Agustin Lara's Aventurera	119	(16)
Mark Pedelty
Same Language Subtitling on Indian Television: Harnessing the Power of Popular Culture for Literacy	135	(12)
Brij Kothari
Civil Society and Citizen's Media: Peace Architects for the New Millennium	147	(16)
Clemencia Rodrigeuz
Part III: New Directions
Place, Power, and Networks in Globalization and Postdevelopment	163	(12)
Arturo Escobar
Border Crossings: Gender, Development, and Communication	175	(10)
Edna F. Einsiedel
The Contexts of Power and the Power of the Media	185	(12)
Bella Mody
Accounting for Power in Development Communication	197	(14)
Karin Gwinn Wilkins
Index	211	(4)
About the Contributors	215