Re-imagining Development Communication in Africa

by Onwumechili, Chuka; Ndolo, Ikechukwu

• ISBN13: 9780739176146
• ISBN10: 0739176145
• Format: Hardcover
• Copyright: 2012-11-02
• Publisher: Lexington Books

Summary

Re-imagining Development Communication in Africa is organized into three sections or parts, the first focusing on the past and the history of development communication scholarship; the second analyzes theoretical issues, and finally a third section that looks at country cases. The first part provides several perspectives on the historical development of the field as it pertains to Africa. Some of these look at ideological, indigenous contributions, and the particular importance of gender issues. The second section provides a critique of development communication theory and provides a more cultural appropriate alternative. Additionally, the book applies existing theory to practice in African communities. This leads to the third section of the book which focuses on development communication in some country cases such as in Cameroon, Kenya, Nigeria, and Rwanda.

Author Biography

Chuka Onwumechili is professor of communications and is serving as interim dean for the School of Communications at Howard University in Washington, D.C. He also served as vice president at Digital Bridge Institute (DBI) in Nigeria where part of his charge was to help develop the labor market in telecommunication services. Ikechukwu Ndolo is professor at the University of Nigeria in Nsukka, Nigeria and currently heads the Department of Mass Communication. He is also an experienced scholar in the area of development communication and has consulted for both the British Department for International Development (DFID) and United Nations Children's Fund (UNICEF) in Nigeria.

Table of Contents

Preface	p. vii
Reviewing Past Frameworks and Today's Discourse
Transcultural Social Change and Development: A Critical Review of Paradigm Shifts	p. 3
Africa, Development and Communication: The Day After...	p. 23
Speaking of African Women's Agency, Activism and Complementary Gender Roles: A Look at African Feminism	p. 43
Going Back to Basics: Shifting Research Focus to Indigenous Knowledge Systems and Their Role in Development	p. 59
Theorizing and Expanding the Realm
Another View: Theorizing Development Media	p. 75
The Theory of Communicative Action for Population-Communication Management in Sub-Saharan Africa: Argumentative Speech in Nigeria	p. 97
Development Media: Challenges and Attempts	p. 117
Issues and Perspectives on Community Engagement for Behavior and Social Change	p. 133
Country Cases
Health Communication and Nigeria: Sickle Cell Anemia in Nollywood	p. 155
Moving the Signpost in Cameroon? Resolving Inter-Village Rivalry through a Form of Communication	p. 171
Communicating Peace: Women Transcend Cultural Boundaries in Post-Genocide Rwanda	p. 183
Coding for Development in the Silicon Savannah: The Emerging Role of Digital Technology in Kenya	p. 201
Sustainable Development and Rural Access to Telecommunications in Nigeria	p. 225
Index	p. 245
About the Editors	p. 251
About the Contributors	p. 253
Table of Contents provided by Ingram. All Rights Reserved.