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Acknowledgments | p. ix |
Commercial Culture and Its Discontents | p. 1 |
From Dry Goods Merchant to Internet Mogul: Bookselling through American History | p. 23 |
Providing for the Sovereign Consumer: Selecting and Recommending Books | p. 55 |
Designing the Bookstore for the Standardized Consumer | p. 87 |
Serving the Entertained Consumer: The Multifunction Bookstore | p. 117 |
Bargaining with the Rational Consumer: Selling the Low-Cost Book | p. 141 |
The Revolt of the Retailers: Independent Bookseller Activism | p. 161 |
Pursuing the Citizen-Consumer: Consumption as Politics | p. 197 |
Ownership Histories of Major American Chain Bookstores | p. 231 |
Notes | p. 237 |
Bibliography | p. 283 |
Index | p. 299 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.