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9780415184144

Representing Consumers: Voices, Views and Visions

by ;
  • ISBN13:

    9780415184144

  • ISBN10:

    0415184142

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 1998-11-10
  • Publisher: Routledge

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Summary

This book challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of "truth". The contributors adopt a wide variety of theoretical approaches, drawing on postmodernism, photography, literary theory, narratology and poetry.Representing Consumersexplores both the crisis in representation and the representation of crisis. Using diverse approaches, the contributors examine issues ranging from the construction of the researcher and consumer voice, and the use of quantitative tools, multimedia and representation, to advertising narratives, poetic representation of consumer experience, and consumer-oriented ethnographic research. The international contributors include many distinguished experts in consumer research: Morris B. Holbrook, Russell Belk, Elizabeth C. Hirschman, Barbara Stern, Stephen Brown, Dawn Iacobucci, Susan Spiggle, Craig Thompson, John F. Sherry Jr., George M. Zinkham, Kent Grayson, Eric Arnould, Jonathan E. Schroeder,Jennifer Edson Escalas and Linda Price.

Table of Contents

Researchers and Representationp. 25
The Icons of Consumer Researchp. 27
Quantitative Tools and Representationp. 44
Referencesp. 54
Narratological Analysis of Consumer Voices in Postmodern Research Accountsp. 55
Referencesp. 79
Representation and Verbal Datap. 83
Daring Consumer-Oriented Ethnographyp. 85
Living the Texts of Everyday Lifep. 127
Creating the Frame and the Narrativep. 156
Representation and Pictorial Datap. 191
Consuming Representationp. 193
Journey to Kroywenp. 231
Discussionp. 260
Pragmatics, Innovation and Critical Issuesp. 265
Advertising Narrativesp. 267
Referencesp. 287
Poetry and Representation in Consumer Researchp. 290
Multimedia Approaches to Qualitative Data and Representationsp. 308
Conducting the Choirp. 339
Unlucky for Somep. 365
Sicknessp. 384
Indexp. 393
Table of Contents provided by Publisher. All Rights Reserved.

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