Representing Sport

by Brookes, Rod

• ISBN13: 9780340740521
• ISBN10: 0340740523
• Format: Paperback
• Copyright: 2002-03-30
• Publisher: Bloomsbury Academic

Summary

Drawing on a wide range of international examples, this book shows that sport has historically played a major role in the construction of cultural and social identities and discusses the extent to which globalization has transformed this role. Rod Brookes is at University of Wales, Cardiff. Drawing on a wide range of international examples, this book shows that sport has historically played a major role in the construction of cultural and social identities and discusses the extent to which globalization has transformed this role. Drawing on a wide range of international examples, this book shows that sport has historically played a major role in the construction of cultural and social identities and discusses the extent to which globalization has transformed this role. "We have been waiting for a compelling intervention into media coverage of sports to use in teaching for many years. In a generous-spirited but critical, truly trans-Atlantic study."Toby Miller, Professor of Cultural Studies and Cultural Policy, New York University

Author Biography

Rod Brookes is at University of Wales, Cardiff.

Table of Contents

Acknowledgements	vii
Abbreviations	ix
Introduction	1	(18)
Wrestling v. sport	5	(9)
About this book	14	(5)
Mediating sport	19	(30)
Producing television sport	21	(6)
Analysing televised sport	27	(5)
Sport and journalism	32	(4)
The production of sports journalism	36	(3)
The news values of sports journalism	39	(4)
The audiences for media sport	43	(2)
Sport and new media technologies	45	(4)
The globalisation and commodification of sport	49	(34)
Conflicting definitions of globalisation	5O	(53)
The 'post-industrialisation' of sport	53	(11)
The global politics of FIFA and the IOC	64	(9)
The globalisation of sporting cultures	73	(9)
Conclusion	82	(1)
Media, sport, and national identities	83	(24)
National identities as social-historical constructions	86	(4)
Media sport and national identity in the USA: the Super Bowl	90	(3)
Media sport and national identities in the UK	93	(12)
Conclusion	105	(2)
Media, sport and the politics of identity l: race	107	(16)
Biological racism	108	(3)
Race as a 'floating signifier'	111	(2)
The commodification of black sport	113	(1)
`Role models' and `bad boys'	114	(9)
Media, sport and the politics of identity 2: gender	123	(22)
The reproduction of gender inequalities through sport	125	(2)
The asymmetrical representation of gender in media coverage	127	(3)
Hegemonic masculinity	130	(4)
Sportswomen, post-feminism and the commodification of sport	134	(9)
Conclusion	143	(2)
Conclusion	145	(4)
References	149	(18)
Index	167