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9780340580165

Representing Women Myths of Femininity in the Popular Media

by
  • ISBN13:

    9780340580165

  • ISBN10:

    034058016X

  • Format: Paperback
  • Copyright: 2009-09-01
  • Publisher: Bloomsbury Academic
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Summary

This levely and readable book reassesses how women are talked about and constructed visually across a range of popular media. Arguing for the importance of a historical approach, it examines continuities and changes in dominant myths of femininity, especially in the transition from the modern to the postmodern period. The influences of feminism and consumerism on these developments are given particular attention.

Author Biography

Myra MacDonald is Reader at the University of Stirling, UK

Table of Contents

Acknowledgementsp. iv
Introductionp. 1
Discourse, Consumerism, Femininityp. 9
Disciplined Approaches: Redefining Femininityp. 11
Voices Off: Women, Discourse and the Mediap. 41
From Mrs Happyman to Kissing Chaps Goodbye: Advertising Reconstructs Femininityp. 73
Feminine Myths: Replay or Fast Forward?p. 103
Enigma Variationsp. 105
Caring and Sharingp. 132
Sex 'N Spicep. 163
Refashioning the Bodyp. 192
Glossaryp. 222
Filmographyp. 229
Bibliographyp. 231
Indexp. 245
Table of Contents provided by Publisher. All Rights Reserved.

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