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9780762313044

Research in Consumer Behavior

by
  • ISBN13:

    9780762313044

  • ISBN10:

    0762313048

  • Format: Hardcover
  • Copyright: 2006-07-11
  • Publisher: Elsevier Science & Technology

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Supplemental Materials

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Summary

Volume 10 of Research in Consumer Behavior presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. Topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. Series information at: http://www.elsevier.com/locate/series/rcb *International in scope *Qualitative and quantitative approach to consumer behavior research

Table of Contents

List of Contributors
vii
Acculturation of Hispanic College Students
1(20)
Sandra K. Smith Speck
Mark Peyrot
Jennifer Gillis
Identifying Grocery Coupon-Prone Customers: A Household Demographics Perspective
21(14)
Andrei Mikhailitchenko
Thomas W. Whipple

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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