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9780471203667

Research Methods for Business: A Skill Building Approach, 4th Edition

by
  • ISBN13:

    9780471203667

  • ISBN10:

    0471203661

  • Edition: 4th
  • Format: Hardcover
  • Copyright: 2002-09-01
  • Publisher: Wiley
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List Price: $194.55

Summary

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

Table of Contents

Chapter 1. Introduction to Research.
Chapter 2. Scientific Investigation.
Chapter 3. Technology and Business Research.
Chapter 4. The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition.
Chapter 5. Th

Supplemental Materials

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