Research Methods for Business Students

by Saunders, Mark N.K.; Thornhill, Adrian; Lewis, Philip

• ISBN13: 9780273716860
• ISBN10: 0273716867
• Edition: 5th
• Format: Paperback
• Copyright: 2009-06-30
• Publisher: Prentice Hall

Summary

A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the ‘student choice' and run-away market leader.The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.The following online resources support the text: For Students: self-assessment questions, glossary, revision Âflashcards”, tutorials for SPSS and NVivo, plus Smarter Online Searching GuideFor Instructors: teaching manual, powerpoint slides, testbank

Author Biography

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.

Table of Contents

How to use this book

Guided tour

Preface

Contributors

The nature of business and management research and structure of this book

Formulating and clarifying the research topic

Critically reviewing the literature

Understanding research philosophies and approaches

Formulating the research design

Negotiating access and research ethics

Selecting samples

Using secondary data

Collecting primary data through observation

Collecting primary data using semi-structured, in-depth and group interviews

Collecting primary data using questionnaires

Analysing quantitative data

Analysing qualitative data

Writing and presenting your project report

Appendices

Glossary

Index

Table of Contents provided by Publisher. All Rights Reserved.