Research Methods in Cultural Anthropology

by Bernard, H. Russell

• ISBN13: 9780803929784
• ISBN10: 0803929781
• Format: Paperback
• Copyright: 1988-07-01
• Publisher: Sage Pubns Ltd

Summary

This is a major textbook in research methods for cultural anthropologists by a world-renowned scholar. The text reflects the significant changes that have taken place in the study of anthropology over the last decade, and includes many examples from real field projects. The author lays out the major methods of designing research and collecting and analyzing data in a systematic, scientific fashion. He addresses today's anthropologist's concern with applied work, quantification, sampling and validity, balanced with discussions of more traditional methods. In addition to standard methodological topics, Bernard includes sections on choosing the right research project; taking, managing and coding field notes; and conducting comprehensive litera

Table of Contents

Preparing For Field Research

Anthropology and Social Science

The Foundations of Social Research

Anthropology and the Experimental Method

Sampling

Choosing Research Problems, Sites and Methods

The Literature Search

Collecting Data

Participant Observation

Taking and Managing Field Notes

Unstructured and Semistructured Interviewing

Structured Interviewing

Questionnaires and Survey Research

Direct, Reactive Observation

Unobtrusive Observation

Analyzing Data

Qualitative Analysis

Coding and Codebooks for Quantitative Data

Univariate Statistics

Describing a Variable

Bivariate Analysis

Testing Relationships

Multivariate Analysis

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