Research Methods In Psychology

by Shaughnessy, John J.; Zechmeister, Eugene B.; Zechmeister, Jeanne S.

• ISBN13: 9780072494464
• ISBN10: 0072494468
• Edition: 6th
• Format: Hardcover
• Copyright: 2002-07-16
• Publisher: McGraw-Hill Humanities/Social Sciences/Languages

Summary

Long considered one of the best undergraduate methods texts in the field, adopters praise this book for the clarity of its writing style, its logical organization and depth of coverage, and the wide variety of examples from different fields of psychology.

Table of Contents

Preface	xiv
PART I General Issues
Introduction	1	(13)
The Scientific Method	14	(30)
Ethical Issues in the Conduct of Psychological Research	44	(39)
PART II Descriptive Methods
Observation	83	(39)
Survey Research	122	(46)
Unobtrusive Measures of Behavior	168	(27)
PART III Experimental Methods
Independent Groups Designs	195	(40)
Repeated Measures Designs	235	(24)
Complex Designs	259	(29)
PART IV Applied Research
Single-Case Research Designs	288	(32)
Quasi-Experimental Designs and Program Evaluation	320	(40)
PART V Analyzing and Reporting Research
Data Analysis and Interpretation: Part I Describing Data, Confidence Intervals, Correlation	360	(41)
Data Analysis and Interpretation: Part II Tests of Statistical Significance and the Analysis Story	401	(43)
Communication in Psychology	444	(47)
Appendix Statistical Tables	491	(8)
Glossary	499	(8)
References	507	(16)
Credits	523	(5)
Name Index	528	(4)
Subject Index	532