Research Paradigms, Television, and Social Behavio

by Joy Keiko Asamen; Gordon L. Berry

• ISBN13: 9780761906544
• ISBN10: 0761906541
• Format: Hardcover
• Copyright: 1997-10-14
• Publisher: Sage Publications

Summary

This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.

Table of Contents

Preface	ix
Introduction	3	(34)
Research Paradigms, Television, and Social Behavior: The Complexities of Studying a Complex Medium	3	(8)
Gordon L. Berry
Television Research: Past Problems and Present Issues	11	(26)
George Comstock
PART I: Quantitative Research Paradigms in the Study of Television	37	(166)
1. Major Paradigms and Issues in Television Research: Field of Dreams, World of Realities	39	(28)
Edward L. Palmer
2. Designing Experiments on Television and Social Behavior: Developmental Perspectives	67	(42)
L. Monique Ward
Patricia M. Greenfield
3. Quasi-Experimental Research on Television and Behavior: Natural and Field Experiments	109	(44)
Tannis M. MacBeth
4. Class, Communication, and the Black Self: A Theory Outline	153	(50)
Richard L. Allen
PART II: Qualitative Research Paradigms in the Study of Television	203	(66)
5. Qualitative Approaches to the Study of the Media: Theory and Methods of Hermeneutic Empiricism	205	(32)
James A. Anderson
6. Taking the Interpretive Turn: Qualitative Research of Television and Other Electronic Media	237	(32)
Thomas R. Lindlof
Timothy P. Meyer
PART III: The Integration of Quantitative and Qualitative Research Paradigms in the Study of Television	269	(144)
7. The Analysis of Television Content	271	(16)
Carolyn A. Stroman
Kenneth E. Jones
8. Intersection of Instructional Television and Computer-Assisted Instruction: Implications for Research Paradigms	287	(18)
Kevin A. Clark
9. Barney & Friends as Entertainment and Education: Evaluating the Quality and Effectiveness of a Television Series for Preschool Children	305	(64)
Jerome L. Singer
Dorothy G. Singer
10. Studying Television Violence: A Research Agenda for the 21st Century	369	(44)
John P. Murray
Epilogue Research Paradigms, Television, and Social Behavior: A Scientist's Contribution to Initiating Social Change	413	(4)
Joy Keiko Asamen
Index	417	(12)
About the Authors	429